Explaining Perceptual and Sensory Models in Tourism Space Design: Application of Cognitive Theory

Abstract

This article examines the impact of perceptual and sensory models on the design of tourism spaces using cognitive theory. The present research focuses on the historic city of Yazd, analyzing the experiences of tourists and the elements that influence their perception of tourism environments. The results of this study reveal that the combination of sensory, cognitive, and social factors plays a significant role in creating a positive and meaningful experience for tourists. Specifically, sensory elements such as lighting, color, scent, and sound have profound effects on tourists' sense of belonging and their experience of historical spaces. Additionally, social interactions and connections with local individuals enhance tourists' experiences. The findings also indicate that tourists utilize their cognitive patterns and prior experiences to gain a deeper understanding of new environments. Based on these findings, recommendations are made for designers and architects to create spaces that incorporate sensory diversity and facilitate social interactions, thereby providing a comprehensive and positive experience for tourists. Furthermore, suggestions for future research in various areas are provided, including examining the impacts of social and cultural variables on tourists' experiences and utilizing mixed-method approaches for data analysis. Ultimately, this study emphasizes the importance of sustainable design in tourism spaces and the preservation of cultural and historical values in the design process.