Revitalizing the Fayz Neighborhood Center in Kashan through a Social Consensus Approach: From Spatial Reorganization to Local Community Empowerment

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Keywords:

Urban Revitalization, Social Consensus, Neighborhood Center, Empowerment of the Local Community

Abstract

This study aimed to develop a context-sensitive framework for revitalizing the Fayz Neighborhood Center (Sang Square) in Kashan and its surrounding residential fabric by strengthening social consensus and integrating spatial intervention with local community empowerment. This applied qualitative study employed systematic grounded theory complemented by SWOT analysis. Data were collected through 12 semi-structured interviews with experts in architecture, urban planning, historic preservation, urban sociology, and executive management. Participants were recruited through purposive and snowball sampling, with theoretical saturation determining sample adequacy. Data were analyzed through open, axial, and selective coding using MAXQDA 2020. The resulting categories were subsequently incorporated into a SWOT matrix to determine the most appropriate strategic orientation for neighborhood revitalization. Grounded analysis indicated that social consensus is a multidimensional construct encompassing cognitive, affective, behavioral, and spatial dimensions and is reproduced through shared place experience, everyday encounters, place attachment, and local participation. The final model identified “consensus-oriented neighborhood revitalization as the simultaneous reconstruction of spatial and social connections” as the core category. SWOT analysis, with IFE=2.60 and EFE=1.85, positioned the study area within the competitive (ST) strategic quadrant. Accordingly, mobilizing multigenerational social capital and historical identity to counter institutional conflict, residential displacement, and spatial fragmentation emerged as the most appropriate strategic direction. Sustainable revitalization of the Fayz Neighborhood Center requires the simultaneous reconstruction of the physical fabric and social relationships, supported by integrated governance and community empowerment. Social consensus should therefore be treated not as a secondary outcome of physical intervention, but as an explicit objective and central mechanism of neighborhood revitalization.

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References

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Kamvar, S. (1405). Revitalizing the Fayz Neighborhood Center in Kashan through a Social Consensus Approach: From Spatial Reorganization to Local Community Empowerment. Manifestation of Art in Architecture and Urban Engineering, 4(3), 1-24. https://jmaaue.org/index.php/jmaaue/article/view/311