Evaluating the Fit of Environmentally Sustainable (Green) Architecture Components in the Prosperity of Ecotourism Lodges in Mazandaran Province
Keywords:
Sustainable architecture, ecotourism, rural development, confirmatory factor analysis, green lodgesAbstract
The aim of this study is to evaluate the fit of environmentally sustainable (green) architecture components in the prosperity of ecotourism lodges in Mazandaran Province. This research adopted a mixed-method approach in two phases: qualitative and quantitative. In the qualitative phase, semi-structured interviews were conducted with 15 experts in architecture, ecotourism, and lodge management to identify the core components of sustainable architecture. These components were then coded and used in the quantitative phase, where 213 questionnaires were distributed among tourists staying in ecotourism lodges in Mazandaran Province. Data were analyzed using Confirmatory Factor Analysis (CFA) through AMOS software. The results revealed a well-fitting factor structure composed of seven main components: environmental qualitative and quantitative development, vernacular architecture, eco-friendliness, environmental sustainability, economic factors, socio-cultural factors, and cost-benefit analysis. Fit indices including CFI, NFI, RMSEA, and AGFI were within acceptable thresholds, confirming strong alignment between questionnaire items and theoretical constructs. All factor loadings exceeded 0.6, indicating strong convergent validity. The findings suggest that implementing principles of sustainable architecture in ecotourism lodge design and management can enhance environmental, economic, and cultural indicators in rural areas. Such design contributes not only to responsible tourism experiences but also to balanced regional development.
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